{"id":4673,"date":"2026-08-18T08:30:19","date_gmt":"2026-08-18T06:30:19","guid":{"rendered":"https:\/\/calzamur.es\/fw26-27-how-to-prepare-your-home-goods-assortment-before-the-peak-in-demand\/"},"modified":"2026-08-18T08:30:19","modified_gmt":"2026-08-18T06:30:19","slug":"fw26-27-how-to-prepare-your-home-goods-assortment-before-the-peak-in-demand","status":"publish","type":"post","link":"https:\/\/calzamur.es\/en\/fw26-27-how-to-prepare-your-home-goods-assortment-before-the-peak-in-demand\/","title":{"rendered":"FW26\/27: How to Prepare Your Home Goods Assortment Before the Peak in Demand"},"content":{"rendered":"

August is the ideal time to start preparing for the winter season. Although consumers are still thinking about summer, retailers should already begin planning their home footwear<\/strong> assortment so they\u2019ll be ready for the peak in fall-winter demand. <\/p>\n

At CM Confort<\/strong>, we know that a successful campaign doesn’t start when the cold weather arrives, but weeks before: by carefully selecting products, organizing the shelf layout, and ensuring that items with the highest turnover potential are restocked.<\/p>\n

Below, we share a practical guide to preparing your retail location for the FW26\/27<\/strong> collection.<\/p>\n

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  1. When to Order: Plan Ahead to Sell Better<\/strong><\/li>\n<\/ol>\n

    House shoes are a highly seasonal product. As soon as temperatures drop, customers look for products that are warm, comfortable, and easy to buy. That\u2019s why waiting too long can mean missing the start of the campaign or running out of the most popular styles. <\/p>\n

    August and September are key months for reviewing the catalog, identifying needs, and placing the first orders. This planning allows you to work with more flexibility, organize the storefront, and ensure a wide variety of products are available when demand begins to rise. <\/p>\n

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    1. Which lineup should you prioritize at the start of the season?<\/strong><\/li>\n<\/ol>\n

      To create a well-balanced product lineup, we recommend combining three types of products:<\/p>\n

      High-turnover basics<\/strong>
      \n Simple, comfortable, and easy-to-sell designs. They tend to work very well in neutral tones like gray, ecru, navy, or beige. They’re a safe bet for any store. <\/p>\n

      Warm and distinctive styles<\/strong>
      \nSlippers lined with sheepskin, plush lining, soft fabrics, or merino wool. They\u2019re ideal for conveying warmth and comfort right from the store window. <\/p>\n

      Designs with Personality<\/strong>
      \nPrints, special colors, buckles, or unique textures. They bring a fresh look, catch the eye, and help set the store apart from other, more basic offerings. <\/p>\n

      The key is not to choose only \u201cattractive\u201d products, but to build a product mix that caters to different customer profiles: men, women, unisex, classic, modern, and functional.<\/p>\n

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      1. How to Arrange Products by Store Section<\/strong><\/li>\n<\/ol>\n

        Effective display can significantly improve conversion rates. When it comes to indoor footwear, it’s a good idea to organize the shelf in a clear and visually appealing way: <\/p>\n