August is the ideal time to start preparing for the winter season. Although consumers are still thinking about summer, retailers should already begin planning their home footwear assortment so they’ll be ready for the peak in fall-winter demand.
At CM Confort, we know that a successful campaign doesn’t start when the cold weather arrives, but weeks before: by carefully selecting products, organizing the shelf layout, and ensuring that items with the highest turnover potential are restocked.
Below, we share a practical guide to preparing your retail location for the FW26/27 collection.
- When to Order: Plan Ahead to Sell Better
House shoes are a highly seasonal product. As soon as temperatures drop, customers look for products that are warm, comfortable, and easy to buy. That’s why waiting too long can mean missing the start of the campaign or running out of the most popular styles.
August and September are key months for reviewing the catalog, identifying needs, and placing the first orders. This planning allows you to work with more flexibility, organize the storefront, and ensure a wide variety of products are available when demand begins to rise.
- Which lineup should you prioritize at the start of the season?
To create a well-balanced product lineup, we recommend combining three types of products:
High-turnover basics
Simple, comfortable, and easy-to-sell designs. They tend to work very well in neutral tones like gray, ecru, navy, or beige. They’re a safe bet for any store.
Warm and distinctive styles
Slippers lined with sheepskin, plush lining, soft fabrics, or merino wool. They’re ideal for conveying warmth and comfort right from the store window.
Designs with Personality
Prints, special colors, buckles, or unique textures. They bring a fresh look, catch the eye, and help set the store apart from other, more basic offerings.
The key is not to choose only “attractive” products, but to build a product mix that caters to different customer profiles: men, women, unisex, classic, modern, and functional.
- How to Arrange Products by Store Section
Effective display can significantly improve conversion rates. When it comes to indoor footwear, it’s a good idea to organize the shelf in a clear and visually appealing way:
- Entrance area or storefront: more visually appealing models, featuring color, sheepskin, or distinctive details.
- Central section: high-turnover basics, neatly organized by size and color.
- Men’s section: understated, comfortable, and functional styles, especially in gray, navy, or brown.
- Gift Section: Soft, warm, and beautifully presented items, perfect for the months leading up to Christmas.
This layout helps end customers quickly understand the collection and makes it easier for them to decide what to buy.
- Materials That Help Drive Sales
In CM Confort’s winter collection, materials play a key role. Merino wool stands out for its warmth, breathability, and lightness. Recycled PET felt provides sustainability, insulation, and added value that consumers increasingly appreciate. In addition, the soft, plush fabrics reinforce that immediate feeling of comfort that drives purchases.
For distributors, these materials are clear selling points: warmth, comfort, durability, and uniqueness.
- Replenishment and Monitoring During the Campaign
Once the season begins, it’s important to check weekly to see which styles are selling best. Basic items usually need to be restocked quickly, while styles with special details help keep the window display fresh.
Through the Professionals section, distributors can check availability and manage their orders quickly and easily, adapting to the actual demand at their retail location.
Plan your FW26/27 campaign ahead of time
The success of the home goods section depends on good planning. Selecting items early, combining basics with new products, and investing in quality materials can make all the difference during the months of peak demand.
If you’d like to put together your CM Confort FW26/27 selection, contact your usual representative or go to the customer area to view the catalog, check availability, and review terms and conditions.