April is the key month for preparing a strong spring campaign. Consumers begin looking for lightweight, comfortable, and easy-to-style footwear, and retail stores need a clear product mix: “safe staple” styles + items with unique details that bring something new to the collection.
At CM Mediterranea, we’ve put together a quick guide to help you refresh your inventory and kick off the season strong with the right selection.
1) Start with what you wear most often: wedges and “go-to” espadrilles
If your goal is to ensure steady sales, the core of your product lineup should include:
- Wedge heels: They add height without sacrificing stability, and they look especially good in neutral tones.
- Closed-toe espadrilles: the easiest to sell because of their versatility (work, everyday wear, getaways).
Practical tip: Prioritize pieces that suit various customer styles (casual, dressier, tourist, etc.) and can be paired with neutral outfits.
2) Add some variety with espadrilles and “special” styles
Once the basics are covered, it’s time to add variety to increase the average ticket and create the perception of a “new collection”:
- Espadrilles with decorative details (buckles, different cuts, textured fabrics).
- Lightweight ballet flats and sandals that serve as an alternative to sandals in the spring.
- Two-tone or contrasting styles: they catch the eye without being too daring.
This helps the end customer feel like there are new products, and it allows you to build a more complete product line.
3) Materials: Choose natural and breathable fabrics
In the spring, shopping is a very sensory experience: customers touch, try things out, and look for freshness. At PV26, the focus is on materials that perform well in-store:
- Cowhidesplit leather and nappa leather: they offer a premium look and good durability.
- Linen/cotton and cotton: ideal for temperate climates; lightweight and very popular commercially.
- Quilted polyester suede: offers breathability and a unique finish.
Tip for your product lineup: Combine “premium” materials with lighter fabrics to cater to a variety of price points and preferences.
4) Don’t forget men’s shoes (yes, worn-out ones, too)
More and more retail stores are expanding their men’s spring-summer sections with comfortable, lightweight, and easy-to-wear styles.
Including 2–3 key men’s items (in navy, sand, khaki, or ecru shades) can boost sales turnover and complement purchases made by couples or families.
5) Plan your restocking: April is for ensuring you have enough inventory, not for winging it
Peak demand comes quickly. To avoid stockouts, the key is to plan restocks in advance and check:
- Most Popular Sizes in Your Area
- “Safe” Colors
- Models suitable for display and everyday sales
Remember that you can check availability and place your orders directly from the customer portal, which features up-to-date inventory information.