The summer campaign is one of the most powerful of the year in the footwear sector. With rising temperatures and a consumer who prioritizes comfort without sacrificing style, it is essential to have a well thought-out, attractive product selection adapted to the real demand. From Calzamur, we share with you some tips to choose the best summer footwear for your showcase if you are a distributor or point of sale.
- Opting for lightweight and breathable materials
During the warmer months, materials make all the difference. At CM Mediterránea, our espadrilles and summer wedges are made from natural fabrics and cotton linings with a SANITIZED® FINISHfinish, which provides antibacterial protection and a greater sensation of freshness. For the leather models, we also use natural and breathable linings that guarantee a good wearing experience without sacrificing design.
- The colors that work best
Light, natural and earth tones are always a hit. Beige, ecru, soft blues or the classic white work very well in both women’s and men’s models. In CM Mediterránea you will see combined collections that maintain aesthetic harmony without losing personality. Ideal for shop windows that want to convey freshness, style and visual coherence.
- Do not neglect men’s footwear
Although the women’s category tends to occupy more space, there is an increasing demand for men’s summer footwear. men’s summer footwear comfortable, lightweight and attractive. In our collection you will find men’s lace-ups or slip-ons, perfect for everyday wear in warm climates and highly valued in stores.
- Key models for linear
Woven wedges with crossed straps, renovated classic espadrilles, ergonomic insole options and easy-to-match models are a must-have for this season. If you’re looking for references that turn fast and offer good rotation, we recommend checking out the star models in CM Mediterránea’s collection.
- Online shopping with real-time availability
The best of all? As a Calzamur distributor, you can place your orders directly from our website, by accessing the customer area where you can check the actual availability of each reference in real time. This allows you to optimize your purchases and respond quickly to the demand of your customers, without stock surprises.